Fireside Denim Relaxed - Lakeshore - 32" inseam
- 81% Cotton, 13% Polyester, 4% Nylon, 2% Elastane
- Manufactured in Pakistan
DUER started in 2013 when an entrepreneur wanted to bridge the gap between fashion and functional clothing. With 25 years making jeans for big names like Levi Strauss and a new love of cycling, Gary Lenett saw an opportunity for purposeful fashion that didn’t exist on the market. He partnered with Abid Hafeez, a performance fabric expert with over 25 years of experience with technical brands, and DUER was born.