Ethical vs Sustainable vs Slow Fashion

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In our industry, that of ethical, sustainable, and slow fashion, we throw these terms around a lot, and often interchangeably. This can be VERY confusing, because each of these things are different, and each are important! So what is the difference between ethical, sustainable, and slow fashion?

Sustainable fashion refers to the environmental impact of the clothing. This begins with how the fibre is grown, the use of pesticides, the sustainability of the plant, water and energy consumption, the use of recycled materials. The shipping and packaging of the product is all a encompassed here. Sustainability is an area in which there is always room for improvement, and we’re always striving towards greater sustainability!

Slow fashion is about style and longevity of the garment itself! High quality products made from durable fibres will last longer, and sticking with loveable basics or timeless designs helps avoid the slumps of trends. Slow fashion encourages you to shop clothes that will last, and that you will love until you have worn them right out!

Ethical fashion is always determined by personal definition, because everyone has their own code of ethics. Most commonly this refers to how the clothing was made, encompassing everything from how the fibre is grown and produced, to how the garment worker is treated and paid.

At Grey Rock Clothing Co. we aim to provide solutions for you that share all these values; we offer ethical, sustainable slow fashion.

Sustainable fashion
concerns the environment.

Ethical fashion
concerns human rights.

Slow fashion
concerns the style.


The Curious Button Conscious Living article, Ethical vs. Sustainable vs. Slow Fashion Explained