This Holiday, Let's Share Stories - Week 1


Happy December 1st everyone!

Here at Grey Rock, we talk a lot about clothing. But, we also talk a lot about stories: the stories behind our brands, who makes them, why and what they are doing to make this world a better place. When you purchase an item from our store, you are buying into these stories and the people behind them.

We all have stories. Stories about who we are, where we come from, what we do. Your story is written and shaped by your experiences, the people you surround yourself with, and the choices you make in your day to day life. 

This holiday season, we wanted to share some of our stories with you. They are the driving force behind why WE do what we do and, frankly, at this time of year when the days are shorter and the weather is gross, we all need a bit more feel-good moments! Over the next few weeks, we will be sharing stories based on different themes and highlighting some of the amazing work being done by the brands here at the shop - so stay tuned!

This week, we are focusing on the ways in which three of our brands are working to empower women to lift them out of poverty and give them the skills they need to truly make a difference in their communities.

We hope that these stories encourage you to smile and feel a little bit more hopeful this holiday season by knowing that you are helping to shape the stories and lives of people not only in your own family and community, but also all over the world by choosing to support sweatshop-free.

Enjoy and we will see you next week!
Happy holidays.

-Grey Rock Team


Empowering Women



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Mata Traders

This brand of women's clothing,jewellery and accessories is made by fair trade co-operatives in India and Nepal. They believe providing economic opportunities to women is the best way to combat poverty, so they provide a living wage, safe working conditions, and health insurance to local artisans. They also ensure that all of the women involved in the manufacturing process have a voice and are actively working to prove that equality in the workplace can exist in these regions. This supports the women in their efforts to overcome exploitation, poverty and illiteracy. To Mata, it's more than just your fashion: your clothing has a karma.

To learn more about Mata Traders, watch this cool video or come visit the shop and try on a few pieces today!

Ninety-Eight Clothing

A fairly recent addition to the family is Ninety-Eight Clothing: a Canadian brand focused on designing for clothing that represents 98% of female body shapes and sizes. As they describe, it is for women with handles full of love, perfectly happy with their imperfections. They encourage women to focus on body shape, rather than size while shopping for clothing.

Proud non-designers, the creative leads focus on providing practical, locally made pieces that can be styled for a range of body shapes and sizes—not just the 2% the fashion industry tends to design for or those models that grace the cover of Vogue magazines. 

“Imperfections are not inadequacies: they are reminders that we are all in this together.” - Brene Brown

On the right, Dallas is wearing a Ninety-Eight Modern Tuxedo in black, alongside a Mata Traders dress.  

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This brand is the newest member of the Grey Rock family and we are so excited to share them with you. In the Bengali language, "Basha" means house and "asha" means hope. They are working to build a house of hope in Bangladesh by giving women a chance to escape degradation and poverty. 

They work in five different communities, providing training to women to give them employable skills, children's programmes, employment, and other support. 

This holiday season, we are carrying their artisan blankets in store. Each blanket is constructed using fabric from recycled saris and is personally signed by the woman who made it.  This means that each blanket is one of a kind and they make a great gift. You can be proud knowing that your purchase is giving a woman a chance to live a better life.