Becoming a Certified B Corporation

Over the course of the past three years, we've seen some really good changes. Our suppliers have grown in numbers, the clothing that they make has developed it's own style, and in addition to being shopped as a downtown boutique with our own aesthetic point of view, an increasing number of our customers are not only aware of the issues that we are trying to address but are taking actions to embody change themselves. 

We set out to try to recognize ours, our customers, and our suppliers efforts officially through becoming a certified B Corporation. We always have felt that collectively, we can change the world if we all put our wallets where our hearts lie and B Corp Certification is representative of what we value as a company. It validates the steps that we have taken to ensure our suppliers and practices are truly as ethical as possible and encourages what we aspire to, in the steps that we will take moving forward. 

Certified B Corporations have worked to meet higher standards of social and environmental performance, transparency, and accountability. It's not our CSR, or only one of our suppliers, or a buzz word for conducting green or partially responsible business. We're legally required to consider the impact of our decisions on not only those who have a share in our business, but also everything that our business has an effect on - including our downtown,  our community, the environment, and anyone who we've chosen to work with. The B Corp community inspires participation in certification that recognizes sustainable impact for the greater good and acknowledges the commitment and action to change which we are capable of accomplishing. With our certification, we join some of our suppliers in redefining success in business, so that one day everyone uses business as a force for good: United By BluePACTPatagonia, and Indigenous.  

We want to change the stereotypes that surround sweatshop free clothing and to have it be provided as an accessible option to as many people as possible. We believe that given information and opportunity, people will make the right choice. With an ever growing list of suppliers, and the connection to other B Corps, we feel that the choice to buy ethically made clothing is becoming simplified and are excited that Guelph has so many businesses, citizens and visitors that are able to share this idea with us. You can read more on our profile here.

Today, there are over 1,300 Certified B Corporations from more than 120 industries in nearly 50 countries and several of them (including us) are in Guelph.  Innovation Guelph is hosting a B Corporation is for Business, Sustainability Social at their offices on September 15th from 7 - 9 PM, an information and networking event. Joyce Sou, who is the directed of B Lab Canada, will be giving a special presentation and a discussion panel will be held by members of our local government speaking to how Guelph plans to become the B Corp Capital of Canada.