Grey Rock's Brand Refresh

Grey Rock's Brand Refresh

We have been working on something very exciting for quite some time now, and last week, we finally¬†spilled the beans! We gave our brand a well deserved refresh! Introducing our new look! (But don't worry, it's still the same old us!ūüėČ)

We‚Äôve been working with Anthology Marketing¬†for a while now and at the end of 2020 we approached them to help us with this natural evolution of Grey Rock. Working with a team that understands the values of GR was integral and collaborating with a talented and local female led team was the ‚Äúicing on the cake‚ÄĚ. I‚Äôm head over heels in love with what Cami and her team came up with and I‚Äôm excited to finally be able to share it with you all!

One of the things we updated was our tagline. The reason we did this was because as we grow and evolve as a business, we want this to continue to represent who we are. We feel that "Sustainably sourced, ethically made." does this well.

You may have noticed, we refreshed our brand fonts and colours. We wanted these pieces to represent and illustrate a more accurate image of who we feel we have become as a brand on the inside. As you can see below, the palette we chose includes a few cool and a few warm shades of grey. The cool greys bring out the mountain, rocky, natural grey tones we wanted to be represented. While the warmer greys connect them to the feeling of friendliness and comfort.

There is also a bold pop of yellow which we knew we wanted from the beginning. As you can see from our inspiration image below, it adds a beautiful contrast to the greys, creating interest and differentiating our brand. But, further than that, it also speaks to the warmth we want our brand to emulate. At Grey Rock, it's important that customers know that we’re a friendly shop and there is no pressure to exclusively wear clothes that have a defined ethical mandate. If you’re purchasing something because you just love it and you’re excited about how it looks, that’s great! Every small step to support ethical and sustainable production helps but we would never want anyone to feel pressured about their choices. We felt that the yellow colour represents the warmth and welcome that we offer to everyone who steps through our (real or virtual) doors.

We wanted the font to be representative of our brand focus and what we expect from the products we choose. We think it's strong (with a touch of softness), classic and will stand the test of time all while looking great!


As you know, Grey Rock cares deeply about our impact on the environment. So it is important to us that everything you receive from us is sustainable. That includes all of our packaging and brand materials. Our shopping bags, notecards and stickers are made from 100% recycled and post consumer materials, and are 100% curb side recyclable.  Even the dyes used are algae ink making it more compatible with the recycling and composting process.

We also gave a little spruce! Not only does it have our new look, but we added lots of new things to our shop including a brand new shoe line. Plus, our online shop is even more user friendly than before! Click here to browse.

We also had these Fair Trade Organic Cotton totes made! They are available for purchase on our online shop. Until May 17, we are gifting one with any online order over $150.  Be sure to add one to your cart and use promo code GREYROCKTOTE to redeem. Click here to shop.

We want to say a HUGE THANK YOU to this amazing community of ours. We have deep appreciation for our family, friends, neighbours, customers and followers. We could not be where we are today without your kindness and support, truly. We are so lucky to be a part of this loving and caring community.

Until we can welcome you back inside, take a peek online, check out our social media and definitely take a stroll down Quebec Street! See you soon.

Lots of love,

Older Post Newer Post