Style. Principle. Sweatshop-Free.

Simplistic, direct shot of a portion of Grey Rock Clothing Co's men's clothing section.
Ankle length, skinny Yoga Jeans in Seaweed.
Grey Rock Clothing Co's hand-stamped paper bags.
Simplistic shot of Grey Rock Clothing Co's women's section. Layering a collared shirt with a sleeveless dress.
“In matters of style, swim with the current;
In matters of principle, stand like a rock.”
— Thomas Jefferson
#thisorthat Both these colours are perfection, the bralettes are irresistibly soft and comfortable, so how do you pick your favourite? Hint: Pick both and mix and match! • • • @sokolofflingerie #shoplocal #downtownguelph #quebecstreet #visitguelph #guelph #sustainableshopping #style #principle #sweatshopfree #ethicalfashion #sustainablefashion #bcorps #shopbcorps #shopsmall #madeincanada #intimates #lingerie #organiccotton #organiclingerie
Everybody has that favourite piece that makes them feel confident, comfy, and carefree! In so many ways, our clothes are like friends, aren’t they? #shopsmall • • • #shoplocal #downtownguelph #quebecstreet #visitguelph #guelph #sustainableshopping #style #principle #sweatshopfree #ethicalfashion #sustainablefashion #bcorps #shopbcorps #quote #friends
Sunday funday? Spend some time downtown today! We’re open noon until 4pm! 🙋‍♀️ • • • #shoplocal #downtownguelph #quebecstreet #visitguelph #guelph #sustainableshopping #style #principle #sweatshopfree #ethicalfashion #sustainablefashion #bcorps #shopbcorps #shopsmall #sundayfunday #playfulprints
Grey Rock is a small team of determined female entrepreneurs that want to make sustainable and ethically manufactured products accessible. Whenever you come to the store, one of the three of us is there to help you, whether it’s for styling advice, helping you find the perfect gift, or simply to get out of the house. Who are the ladies behind Grey Rock? Next up, Morgan! I started helping out at Grey Rock during the holiday season last year, and it quickly became something of a partnership between my mom and I. We share duties in store, and while she handles all the businessy aspects of running a business (it never really ends), I take care of our social media and online presence (feedback always welcome!). Working at Grey Rock has been somewhat a challenge in terms of temptation for me, because I constantly want just about everything we carry. On any given day, I’m wearing either a pair of Yoga Jeans or one of Lindsey M’s high waisted leggings, I love the everyday versatility of Toad & Co, and Conscious Step has such a special place in my heart, and on my feet. My favourite thing about working at Grey Rock is having the opportunity to work in this evolving niche of retail, the growth of sustainability, and continuous improvement. I’ve always loved learning and was a super nerd in school, and working in an environment of constant evolution is fascinating and fulfilling for me. Working with my mom is a pretty cool perk too. I think that one of the reasons Grey Rock has found success is because of the absolutely incredible community of Downtown Guelph. I have always enjoyed Downtown Guelph and found it a beautiful and unique place, but since joining the Grey Rock team, I have really fallen in love with this part of the city. I love the shops, cafes, restaurants, architecture, and people! #shoplocal #downtownguelph #quebecstreet #visitguelph #guelph #sustainableshopping #style #principle #sweatshopfree #ethicalfashion #sustainablefashion #shopbcorps #shopsmall
There is always so much to do, see, and eat downtown! What a great community to be a part of! ♥️ #shopsmall • • • #shoplocal #downtownguelph #quebecstreet #visitguelph #guelph #sustainableshopping #style #principle #sweatshopfree #ethicalfashion #sustainablefashion #bcorps #shopbcorps
This tee is anything but basic. This t-shirt is a comfortable and feel good organic cotton, and it’s playful rich colour is dyed with plant based ingredients, beets! Feel good, be comfy, look great! • • • @tentree #shoplocal #downtownguelph #quebecstreet #visitguelph #guelph #sustainableshopping #style #principle #sweatshopfree #ethicalfashion #sustainablefashion #bcorps #shopbcorps #shopsmall #organiccotton #natural #plantbased #beets
“Call it ‘eco-fashion’ if you like, but I think it’s just common sense.”
— Livia Firth, Founder of Eco Age and the Green Carpet Challenge on Chopard's Blog
 
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“There is no beauty in the finest cloth if it makes hunger and unhappiness.”
— Mahatma Gandhi