Style. Principle. Sweatshop-Free.

Clothing with a conscience.

Simplistic shot of Grey Rock Clothing Co's women's section. Layering a collared shirt with a sleeveless dress.
Ankle length, skinny Yoga Jeans in Seaweed.
Grey Rock Clothing Co's hand-stamped paper bags.
Simplistic, direct shot of a portion of Grey Rock Clothing Co's men's clothing section.
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In matters of style, swim with the current;
In matters of principle, stand like a rock.
— Thomas Jefferson
Call it ‘eco-fashion’ if you like, but I think it’s just common sense.
— Livia Firth, Founder of Eco Age and the Green Carpet Challenge on Chopard's Blog
 
 
There is no beauty in the finest cloth if it makes hunger and unhappiness.
— Mahatma Gandhi